Sometimes it’s hard to know when to make a change, and when it comes to packaging design, there is no set rule. However, like any aspects of a brand, packaging can become outdated or ineffective over time. But knowing when to refresh your design can make a huge impact on how your products perform in […]
Five Signs it’s Time to Update Your Packaging Design Read More »
In an uncertain economy, grocery stores have a unique opportunity to win over customers through pricing as food costs continue to rise. With the rapid expansion of private label brands across North America, grocers have been able to introduce excellent private label offerings that deliver both selection and value. With this rise, how can grocery
How Private Labels Can Capitalize on Value-Based Grocery Shopping Read More »
In Canada, the new front-of-pack labels for foods high in sugar, salt, and saturated fats are the latest in a wave of packaging regulations attempting to help consumers make healthy food choices. In today’s blog, we’ll ask some of the SLD team to weigh in on how they’re working to address the new FOP regulations,
How to Deal with FOP Warning Labels and What to Expect Read More »
Inclusion has become part of the vocabulary of almost every retailer. While some have introduced inclusive aspects into their retail designs, many still have not met consumer expectations. Gen Z has consistently called for more inclusive environments, with 66% of respondents from our Inclusivity in Retail study indicating that inclusive retail elements enhanced their shopping
Creating an Inclusive Environment that Appeals to Gen Z Read More »
Before launching a new package, store design, logo, or brand design, it’s important to gain consumer insights and feedback. It’s never been easier to research design concepts: platforms like SurveyMonkey, Qualtrics, and Pollfish provide sophisticated testing tools and access to consumer panels across the continent. However, not all research is created equal. To get the
The WBR Future Branches Conference in Boston on June 24-25 brought together banking industry leaders to discuss innovative strategies for branch evolution, customer engagement, and leveraging technology. Prominent speakers from national and regional banks and credit unions, as well as industry experts and bank executives at various levels, shared insights on transforming branch networks and
Creating accessible environments is crucial. Retailers invest billions of dollars annually to optimize their retail spaces for customer appeal. However, many do not prioritize inclusive design. Our comprehensive white paper on inclusivity in retail highlights that an accessible store is not just a legal obligation but a strategic asset that enhances customer satisfaction and loyalty
Why Prioritizing Physical Accessibility In Retail Will Create Brand Loyalty Read More »
In an age of information overload, consumer attention is more divided than ever. CPG brands are constantly searching for new strategies to not only capture attention but to hold it. This brings us to the simple yet powerful tool of gamification. Our 2023 research “Gamification for CPG: The Power of Simple Games and Rewards” demonstrated that
The Power of Puzzle-Solving and Lotteries for CPG Brands Read More »
Grocery retailers fared better than most through the past five years: despite the pandemic, supply chain disruptions, global conflicts, and inflation, supermarkets are thriving. People need to eat, so it could be assumed supermarkets are invulnerable. However, two key factors suggest otherwise. Firstly, competition intensifies with international discount brands, with Lidl and Aldi entering North
How Supermarket Brands Can Make Grocery Shopping Fun Read More »
For banks, Customer Experience (CX) transformation is full of challenges and opportunities. As markets evolve, new regulations are introduced, and financial behaviors shift, businesses must adapt and reinvent themselves to stay relevant. Drawing insights from our studies, particularly from our white papers “Overcoming Stealth Attrition In Retail Banking” in 2017 and “How Branch-Focused Customer Experiences
Six Things That Banks Should Avoid During Customer Experience Transformation Read More »
Since the launch of ChatGPT in late 2022, generative AI has been a popular topic of conversation. Microsoft’s Copilot, Google’s Gemini, and Claude followed, as ChatGPT ignited an AI race. What was once science fiction is now a reality, with AI assistants that can respond to almost any question. Since their introduction over a year
Is Retail Banking Ready For AI-Driven Advice? Read More »
For retail design, creating great customer experiences isn’t just about the store’s interior. How it looks from the outside is equally important. The way your retail location looks from the street or the shopping mall impacts your brand image. It’s like a giant advertising canvas. How you use this space is key to creating a
Retail Design: The Power of Exterior (Re)branding Read More »
Rebranding a non-profit organization or charity offers a strategic opportunity to realign the visual identity with its core vision and mission. Through a thoughtful system with design elements such as wordmarks, icons, and color palettes, the brand can effectively communicate its values to stakeholders in a visual manner. In this blog, we’ll use five successful
The Benefits of Rebranding Your Non-profit Organization or Charity Read More »
Widely popular brands can become yesterday’s news for a variety of reasons. Trends change, and new brands disrupt old ones. Established perceptions that once drove growth can become detrimental. Some companies throw in the towel and decide to start from the bottom up. But, creating a new brand from nothing is even more difficult than
How Legacy Brands Can Become Relevant Again Read More »
Bank branches are often perceived as transactional spaces, lacking in human touch. However, when thoughtfully designed, they possess the power to attract foot traffic and constitute a major part of a bank’s brand identity. In this blog, we’ll showcase five exceptional examples of thoughtful branch design, from Asia to Europe and North America. Each highlights
5 Great Examples of Bank Branch Design Read More »
The world of telecommunications has evolved at a rapid pace, especially within the last decade. With the recent introduction of 5G networks, telecom retailers have redesigned their stores to become experience centers with various IoT products, rather than only selling mobile phones. Brands like Verizon have been at the forefront of change, using evolving technologies
5 Great Examples Of Telecom Retail Design From Around The World Read More »
Loyalty programs have long been a key part of many companies’ retention strategies. Most revolve around a similar idea: spend money with the company and earn points that can be used to save money or get a free item. Due to inflation, customers are turning to any method they can to save money, including loyalty
The Future of Loyalty Programs Read More »
Grocery shopping is a habitual task of navigating aisles, filling carts, and checking out products. Amid this routine, brands have a unique opportunity to engage consumers through their package design. The magic lies in the details—small touches that can make shoppers pause and appreciate the products they choose, creating the opportunity to turn an ordinary
The Importance of Details in Packaging: 3 Examples of Thoughtful Packaging Design Read More »
When customers are shopping for groceries, they make decisions quickly about what to buy. Most of the items they select will be regular, habitual choices. This makes it harder for brands to capture new shoppers. Front-of-pack design is the last opportunity brands have to make an impression. A visually arresting design catches the eye and
How Packaging Claims Can Gain Consumer Trust and Why Read More »
During 2023, a strategy that CPG brands have been using for a long time made headlines, and some customers were concerned about it. You guessed it: shrinkflation. After years of going relatively unnoticed, the practice of hidden price changes is in the spotlight. As grocery prices rose an average of 11% in 2023, customers, journalists,
The Future of Shrinkflation for CPG Brands Read More »
