Jean-Pierre Lacroix

5 Mistakes Banks Are Making With Bank Branch Closures

Digital banking has become a priority for many central banks during the pandemic. As a result, many financial institutions have taken advantage of the opportunity to reduce their branch network. According to research, 2021 had one of the highest rates of bank closures, up 38% from the previous year. With banks making decisions to close […]

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Why Customer Convenience Is Critical To Circular Economy Participation

According to our recent research on the circular economy, one of the biggest barriers to adopting more sustainable products and services is inconvenience. This shouldn’t come as a shock: making things easy for consumers is one of the pillars of good service. In a world where we can have almost anything delivered to our doorstep

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How Design Contributes To Health And Mental Wellbeing

Patients, employees, and loved ones may experience stress and anxiety in healthcare settings. While initial medical facilities were not designed with mental health in mind, a recent change towards better overall wellness has changed this. Healthcare designs, as a setting that can have negative connotations, must strive to create a sense of calm for its

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value proposition words surrounded by upwards arrow with icons around, Hand drawn

How To Define Your Company’s Value Proposition (With Free Guide)

How do you meet the needs and aspirations of your customers? How do you differentiate your brand to start successfully selling products and services? It’s best to start by determining your company’s needs and priorities. Many brands fail to define their value proposition, even though it may appear obvious to some. A positioning process can

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How Brands Are Delivering High-Touch Service Experiences In 2022

In 2022, in spite of inflation and the threat of a recession, consumers flocked to stores, restaurants, and other in-person experiences after several years of COVID-related barriers. Concerts were sold out, restaurants were booked weeks in advance, and wedding season was outright crazy – all while venues, stores, and kitchens were understaffed. Although consumers may

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What Will 2023 Look Like For Retail Brands?

We are emerging from the pandemic and should expect a period of chaos as customers establish new values, such as working from home, inflation, and the recession. At the same time, companies try to respond to remain relevant. Our predictions for 2022 were fairly accurate, citing increased automation, the need to go green, the emergence

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Why Effective Visual Communication is Absolutely Critical to Sustainable Retail

We know consumers want to make sustainable choices – and yet the gap between their intent and action on sustainability is often big. This intention-action gap in sustainable behavior has spurred a significant amount of research in the field of behavioral insights. Many different interventions are being tested to see how we can better deliver

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Why Digital Signage Content Design Is The Best Way To Connect Locally

With the introduction of digital displays and, more importantly, the limitless possibilities of digital signage content designs, signage has entered the technological era. Any screen that a company can use to display any type of content, such as public information, internal content for employees, product and service offerings to customers, and promotions driving brand awareness,

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5 Promising Examples Of Prosperous Brands Using Circular Business Models

The global prevalence of climate-related disasters has increased the focus on finding solutions to the climate crisis. According to the most recent Nielsen Global Corporate Sustainability report, 66% of consumers, up from 50% in 2013, are willing to change their purchasing habits to help the environment. Brands with sustainable initiatives have grown by 4% in

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11 Best Better-For-You Food Packaging Design Strategies For Grocery Store Success

The trend towards better-for-you foods and beverages has been ongoing and continues as the pandemic reignited our desire to be healthy. In fact, 93% of people say they eat healthy some of the time, while 63% say they eat healthy most or all of the time, and 52% follow some kind of eating pattern, up

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6 Tips for Creating A Positive Patient Experience in Health & Wellness

Creating a positive patient experience, while sounding easy enough, can be a major challenge for health and wellness providers. Waiting rooms in major healthcare facilities have even been shown in scientific studies to cause patients distress, among other negative effects. Waiting for their names to be called can take hours for your patients, especially if

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Why Multi-Use Retail Spaces Are Key To Successful Retail Stores

The number of multi-use retail spaces has increased dramatically as retail stores have become increasingly focused on providing a unique, memorable experience for their customers. Retailers are increasingly blurring the line between a shopping destination and a lifestyle destination, with more stores offering multiple in-store experiences that go beyond shopping. Experimenting with innovative in-store concepts

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banking ecosystem photograph showcasing all channels

Why Bank Branches Are The Solution for Successful Digital Transformation in Banking

Most financial institutions continue to prioritize digital transformation and digital technology, leveraging their online and mobile platforms to reduce customer attrition caused by branch relocation and closure. As a result of this shift, many banks and credit unions have shifted from traditional banking to digital-first institutions. This change increases online and mobile customer usage and

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How to Hire More Retail Workers with a Powerful Employee Value Proposition

In the midst of a global labor shortage, retail brands are dealing with chronic understaffing in their stores. Frontline employees are the face of retail brands; they provide service, advice and guidance, and assistance with complex transactions. A positive experience with an engaged employee can have a significant impact on the customer experience. However, with

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Bank transformation

5 Interesting Ways to Humanize the Banking Customer Experience

The Banking Experience Summit recently convened leading bankers from three continents in Chicago to discuss the industry’s challenges and the future of banking. The two-day event drew more than 40 top institutions, ranging from large national and regional banks like JP Morgan Chase and Regions Bank to a diverse range of mid-sized institutions and credit

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The Future of Payment Systems

The future of payment systems has been evolving as technology continues to make its mark on the payments landscape. Finance and retail have long been inextricably linked, and with customers obsessing over the latest technology, payment systems have had to keep up. In this dynamic environment, businesses are increasingly exploring innovative solutions to streamline transactions,

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5 Best Personalized Retail Experiences

E-commerce and personalization have forever altered the retail customer experience. Modern consumers expect tailored customer journeys in their retail experiences, which many retailers are delivering through personalized shopping, including personalized tunic Greek clothing options. Retail personalization gives customers a consistent shopping experience across all touchpoints. Creating personalized retail experiences is important because it emotionally connects

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